Managed outbound · Software & product firms

Qualified
meetings.
Booked.

We research, qualify, and book sales conversations for software and product firms — invisible to your buyer, seamless for your team.

No retainer lock-in on the initial call.

The problem

Generic agencies don't speak your buyers' language.

Technical firms deal in complexity — multi-stakeholder evaluations, six-figure ACV, deeply technical discovery. The outreach has to match.

Generic prospecting burns credibility

A CTO who gets a templated cold email deletes it. Outreach that ignores their stack, team size, or growth stage poisons the domain.

SDRs take 3–6 months to ramp

Recruiting, onboarding, and ramping for a technical firm is a multi-month exercise before you see pipeline. You need meetings now.

Volume-first agencies deliver the wrong meetings

A procurement manager instead of the engineering lead. Quantity isn't pipeline — it's noise that costs your best people an hour each.

What makes us different

Built for
technical buyers.

We know the difference between a CTO and a procurement lead. Every decision in the Convelo process is built around reaching the people who actually buy.

01

Precision research,
not mail-merge

Every prospect is researched before a message goes out — tech stack, team size, hiring signals, funding stage. Relevant, not random.

Tech signals Hiring intent Decision-maker mapping
02

Qualification
before the booking

ICP criteria is a gate, not a post-booking filter. Company size, tech fit, budget, and timing — all confirmed before the calendar invite goes out.

ICP gate Buying signals No tyre-kickers
03

Technical messaging
that lands

Engineers ignore outreach written for procurement. Ours is written for CTOs — peer-level, precise, grounded in their actual problems.

CTO-level tone Email + LinkedIn Continuously tested
04

A brief with
every booking

Every meeting arrives with a structured brief — background, likely initiative, outreach context, and a suggested discovery angle. Walk in prepared.

Structured brief Outreach thread Discovery angle

How Convelo works

ICP brief in.
Booked meetings out.

Share your ideal customer profile. We handle everything else.

14

Days to first meeting

91%

Show rate

Live activity

CTO · SaaS Platform — booked 2m ago
VP Eng · FinTech — researching 11m ago
Tech founder · AI Co. — booked 1h ago
Head of Eng · Scale-up — outreach 3h ago
01

ICP onboarding and brief

A structured session to map your ICP: company size, tech stack signals, geography, deal size, and the problems your firm solves best.

Typically 60 minutes
02

Account research and list build

Qualified list built from scratch — no recycled databases. Each account verified for ICP fit: hiring intent, tech signals, growth, and the right decision-maker.

Accounts researched, not scraped
03

Personalised multi-touch outreach

Account-specific messaging for technical buyers. Email and LinkedIn sequences run across the campaign window, variants tested in real time.

Email + LinkedIn · no volume spray
04

Qualified booking lands in your calendar

Meeting lands directly in your calendar with a full account brief attached — background, outreach thread, and a suggested discovery angle.

Brief included with every booking

What's included

One engagement. Full outbound motion.

No tools to buy, no SDR to manage. We run the complete outbound motion for your firm — start to booked meeting.

The old way vs Convelo

Typical outbound approach

Hire + ramp an SDR (3-6 months)
Generic lists, mail-merge messaging
Volume-first, quality-second
Meetings booked, no context
You manage the entire process

Convelo

Active within 14 days
Research-first, personalised outreach
ICP-qualified before booking
Account brief with every meeting
Fully managed — you just attend

Research and prospecting

ICP definition workshop

Structured onboarding to map your ideal accounts precisely

Hand-researched prospect list

Each account verified for ICP fit — no recycled databases

Decision-maker identification

CTO, VP Engineering, or technical founder — the right person, not a gatekeeper

Outreach and messaging

Technical-buyer messaging sequences

Written for engineers and technical leaders, not procurement teams

Multi-channel outreach

Email and LinkedIn coordinated — not spray-and-pray

Ongoing message optimisation

Variants tested and iterated throughout the campaign

Booking and handoff

Direct calendar booking

Meetings placed directly into your calendar — no coordination overhead

Account brief with every meeting

Prospect background, outreach context, and a suggested discovery angle

ICP-only qualification gate

No meeting booked unless the account meets your criteria — no exceptions

Common questions

Questions we hear from sceptical buyers.

You've probably burned budget on generic lead generation before. These are the questions that matter.

01 We've tried outbound agencies before and the results were poor. What makes Convelo different?

Most outbound agencies are generalists — they run the same playbook for a B2B software firm as they do for an insurance broker. Convelo works exclusively with software development and product engineering firms. Our research, messaging, and qualification criteria are built around technical buyers: CTOs, VPs Engineering, and technical founders. The meetings we book are with the right person, at the right company, who has a plausible reason to talk to you — not a volume-first list of anyone with an email address.

02 How do you qualify prospects before booking the meeting?

Qualification happens before a meeting is booked, not after. We apply your ICP criteria as a gate — company size, engineering team indicators, tech stack signals, geography, and buying stage — and only proceed to booking when an account clears it. We also confirm we're reaching a decision-maker (CTO, VP Engineering, or technical founder), not a gatekeeper or junior contact. Every meeting that lands in your calendar has cleared that gate.

03 What does the account brief include?

Every booked meeting arrives with a structured account brief: the prospect's company background, their engineering team and likely use case, the full outreach thread so you can see exactly how the conversation progressed, any signals we gathered during research (tech stack, recent hiring, public initiatives), and a suggested discovery angle based on what we learned. Your team walks into the call with context, not a blank screen.

04 How long does it take to get started and see first meetings?

We run a structured onboarding session (typically 60 minutes) to map your ICP and messaging direction. From that point, the research, list build, and first outreach sequences are active within roughly two weeks. The timeline to first confirmed meeting depends on your ICP's response patterns, but we design the engagement to move quickly rather than run a slow ramp.

05 Do we need to provide any tooling, CRM access, or marketing assets?

No. Convelo is a fully managed service — you don't need to connect a CRM, buy new tooling, or produce marketing assets. We handle the research data, outreach sequences, and calendar integration. All you need to supply is your ICP definition (which we build together in onboarding) and your calendar availability.

06 What markets and geographies do you cover?

We operate primarily across the EU and US markets, which is where the majority of software outsourcing, staff-augmentation, and product engineering decisions are made for firms of your size. If your target accounts fall in a different geography, bring it to the scoping call and we will assess feasibility directly.

Get started

Pipeline built, not promised.

Book a scoping call. We'll map your ICP, walk through how Convelo works for your firm, and confirm it's the right fit before we start anything.

What happens on the call

01 We map your ICP and target accounts together
02 We explain the research and outreach methodology
03 We confirm fit and set expectations before anything starts